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Backers 101
backers

Day #9 – Building Hype For Your Initial Backers Offering #Backers101

Objective: You will learn how to build maximum excitement for your Backers campaign launch, which will help you raise more funds when you launch. You’ve put in a lot of effort in building your community, and you will continue doing so up until your Backers launch (and beyond)! You want to leverage all that hard

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Backers 101
backers

Day #8 – Building an Engaging Story #Backers101

Objective: You will be able to tell your story in an engaging way that grows your community, builds your brand, and gets you financial support. Earlier, we talked about how to tell your story. Now, we want to go further and talk about how to do it in a way that captures attention, connects, and

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Backers 101
backers

Day #7 – Campaign Value Proposition #Backers101

Objective: You will better understand what your Backers campaign can offer supporters, and how your offering can add value to your supporters’ lives. We talked already about what your business is offering customers in the Business Value Proposition lesson. Now we need to talk about what your business is offering your Backers! Ideally, you’ll be

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Backers 101
backers

Day #6 Ethical Considerations #Backers101

Objective: You will learn how to embed social and environmental responsibility into your business, which benefits your business (especially in your community-building efforts) and the world! Will your business change the world for the better? Will it have a net-positive effect on the environment? Will it improve the lives of people who fit in the

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Backers 101
backers

Day #5 – Growing Your Backers #Backers101

Objective: You will learn best practices to build genuine engagement and lifelong community, which are essential to raising funds on Backers and to your business’s success. From our Choosing Your Community lesson, you now know who you’re looking to bring into your community. The next step is actually bringing them in and then keeping them

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Backers 101
backers

Day #4 Choosing Your Backers #Backers101

Objective: You will learn how to identify your target community and audience in two respects: the community who will use your business and the community who will support your business on Backers. Identifying a target community makes everything you do in your business ー from product design to branding to community-building and more ー more

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