so you think you are ready to launch
your very own equity crowdfunding
campaign on backers now what before we
get to that we have a couple questions
are you an entrepreneur or business
owner do you have a business or idea
that could change the world have you
failed to launch your startup or your
business is failing because you can’t
get funding banks said no lenders want
your firstborn and sharks can smell
blood have you tried to build a
following on social media but it costs
way too much with little or no returns
okay if you answered yes to most if not
all of these great what impact would
$100,000 have on your business how about
a million or five million or more how
would that change your business and your
life stick around for the next little
while watch to the end of this video and
we’ll show you how you can change your
business and your life a quick
disclaimer don’t watch this if you don’t
have a business or you aren’t thinking
of starting one don’t watch this if
you’re not an entrepreneur or have no
desire to become one and lastly don’t
watch this if you are a business owner
or entrepreneur but you are content with
what you have and you have no desire to
grow your business gain loyal customers
or raise capital okay now that that’s
out of the way let’s get back to it so
how can you grow your business gain
loyal customers and raise capital
now hopefully most of you will know the
answers to the following but just in
case some of you skipped the previous
videos in the series here it is again
what is backers backers is an equity
crowdfunding platform that enables
private corporations to raise capital
and builds a following by selling equity
in their business what is equity
crowdfunding equity crowdfunding is a
mechanism that enables broad groups of
investors to fund startup companies and
small businesses in return for equity
investors give money to a business and
receive a share of ownership of that
business when the business succeeds that
its value goes up as well as the value
of a share in that business thanks
Wikipedia I think you get the picture
private companies raise capital or money
by selling equity or shares in their
business to the crowd it seems so simple
right so what
why should you care because 90% of
businesses failed and the question you
need to ask yourself is why do they fail
now while there are many reasons of
business fails and I’m sure you know all
of these right because you’re part of
the 10% that will succeed right but just
in case in no particular order three of
the main reasons are drumroll please
number one no plan number two no market
fit number three no cash
other notable mentions include poor
timing poor leadership poor execution
oversaturation no differentiation lack
of focus and and and the list goes on
too many it may seem as though failure
is imminent and unavoidable so as
entrepreneurs why do we even bother
great question we thought the very same
thing and so we set out to find the
ultimate solution to this very problem
how can we reduce the risks of failure
and increase the chances of success for
businesses our business your business
every business but before we get to the
solution let’s try to understand the
problem a little better problem one no
plan I mean this makes sense we’ve all
seen the quotes if you don’t know where
you are going you’ll end up someplace
else by Yogi Berra by failing to prepare
you are preparing to fail by Benjamin
Franklin give me six hours to chop down
a tree and I will spend the first four
sharpening the axe by Abraham Lincoln so
we wondered why do so many entrepreneurs
fail to plan some better questions might
be why plan what can happen if you don’t
plan and better yet what happens if you
do plan you see a business plan is kind
of like dribbling a basketball ok sports
metaphor if you’re a little OCD you’re
right it’s actually an analogy you see
dribbling is simply the means to the end
shooting scoring passing winning etc but
you need to be able to dribble up the
court and position yourself for success
and the better your handles are the
better the position you will be in to
make a play or depending on what the
defense is doing possibly make changes
on the fly but with a clear goal in mind
your chances of success will be far
greater as a great dribbler can focus on
both the immediate feet hands
all and the long-term objectives basket
teammates opponents clock score etc a
great plan also focuses on both the
immediate budgets deadlines cash flow
tasks and the long term objectives
opportunities strengths weaknesses
markets etc which brings me to the last
part of the analogy the execution of the
plan take the pick and roll for example
simple play or so it would seem but
depending on your ball handling skills
there can be many different outcomes as
is the case with the strength of a
business plan and its ability to adapt
to and for that matter foresee or even
predict possible outcomes or have the
flexibility to make necessary changes
hopefully you get it the importance of
planning but if you don’t maybe you
should stop here okay moving on now that
we all understand the importance of a
plan let’s look at business failure
reason number two no market fit this is
a big one and possibly one of the
biggest reasons as it encompasses
several things simply put the market has
a problem that you’re solving keyword
being a problem the market has not a
problem you have the market doesn’t care
about your problems they care about
their problems and whether you have a
solution to their problems the greater
the problem the greater the need for the
solution timing also plays into this not
sure where this quote comes from but it
goes something like this
pioneers get slaughtered and settlers
flourish a little graphic but I think
you get the picture just ask the people
behind the Palm Pilot
does anyone remember the Palm Pilot did
any of you actually have a Palm Pilot
for those who don’t know it was arguably
the predecessor to the iPhone it was a
PDA personal digital assistant but why
did it fail quote analysts pointed to
the fact that the company was slow to
realize that consumers wanted wireless
voice and data from the same device and
quote which shows poor timing first to
market and unable to pivot quick enough
and it also speaks to another piece in
the no market fit puzzle lack of market
validation getting objective feedback
from the market is key you can build and
include all the cool bells and whistles
you want but if it’s not
the market wants that it’s worthless and
if the market doesn’t want it it’s
simple no sales and no sales eventually
leads to a failed business it’s kind of
like trying to fit a square peg into a
round hole without the use of a router
that is woodworking joke so needless to
say market fit is extremely important
solving a problem that people actually
have and that is important to them
providing a solution to that problem and
getting market validation so that both
your solution and timing are right which
brings us to the last of our three main
reasons businesses fail not enough cash
look mom no cash does anyone remember
riding their bike with no hands how far
could you get probably not far maybe a
block or two but what happens when you
get to a major intersection and you must
stop or maneuver around traffic you’re
gonna need those hands it’s kind of like
running a business with no money you
might be able to get out of the gate but
when trouble comes you’ll need a little
grease to keep the engine running
smoothly BAM a horse a bike and a car
analogy all in one seriously though cash
is the lifeblood of any business and
there are only a couple of ways of
getting it either you sell more of your
product or services which equates to the
thing we all need in love sales or you
get money from someone else this comes
in many forms including loans credit
investments etc either way you’re
selling something in the case of a loan
or credit you’re selling a portion of
your profit margin I’ll keep it simple
we’re not about to do an accounting
lesson but it’s generally agreed that
interest owed and/or paid
along with cost of goods sold is
factored into your net income and for
some taking a loan or credit and paying
high interest rates is acceptable that’s
if you qualify as a startup
unfortunately long term this is a recipe
for disaster
just think how bad it is on the personal
lending side payday loans anyone why
would it be any better for a business so
no cash limited or no sales no credit no
loans what else can a business do raise
capital selling equity in their business
the business gets cash and gives up a
portion of the future value of the
business which is realized in a
successful business creating a higher
net income leaving more money to
reinvest creating the possible
of greater future value okay okay okay
let’s recap the solution is you need one
a plan to guide you and to execute on it
to market fit timing and validation and
three cash it seems so simple
unfortunately while there are many
different things that can be done to
accomplish each of these things there
have been few of any solutions that
address all of these at once until now a
solution to business planning or lack of
market fit and cold hard cash
all in one what if you could get a 20x
marketing ROI what if you could spend
$200 on marketing and you would get 10
new clients and if each client is worth
$200 then you’d have gotten a 10x
marketing ROI what if you could spend
that same $200 but instead of only
getting 10 new clients worth $200 each
you also got 10 new investors also worth
$200 each with the same $200 marketing
spend now you’ve gotten a 20x return on
your marketing investment will touch on
exactly how this is done a little later
but the answer is equity crowdfunding
with equity crowdfunding by its very
nature you are forced to create a plan
and you have to be able to communicate
that plan because you have to show it to
the crowd the crowd is the market they
will validate your ideas provide you
with the feedback you need and justify
your very existence as evidenced by
their interest and investment into your
company and yes you get cash in return
for the equity you sell to the crowd but
there is always a but unfortunately many
equity crowdfunding campaigns fail why
is that
we’re not conspiracy theorists but there
seems to be a conspiracy amongst the
so-called investment elite aka venture
capitalists and the angel investors so
studies suggest that the investment
decision criteria traditionally used by
VCS or business angels are not of prime
importance for success and equity
crowdfunding instead success is related
to pre-selected crowdfunding campaign
characteristics and the utilization of
both private and public networks now
that’s a mouthful essentially what it
means is that one traditional approaches
and criteria don’t determine success
it’s much more than simply bringing
an idea to a pre-existing group of
high-net-worth investors – you need to
have a strategic plan and to execute on
that plan and three that plan needs to
include you connecting with the crowd
building your audience by reaching out
to thousands if not millions of
potential clients customers and
investors it’s simple it’s equity
crowdfunding with the key word being
crowd and you need to get your message
your brand your idea your investment
opportunity out to the crowd to build
your audience it’s not your fault if you
think an equity crowdfunding portal
should bring investors to you it’s that
you have been mislead and flat-out lied
to while be seasoned angels see the fact
that for equity crowdfunding to be
successful it requires a significant
investment for businesses customers and
supporters as a negative or a problem
and would rather see more investment
coming from a pre-existing investor pool
we see that as the solution it’s your
crowd investing in your business so
let’s just agree traditional VCS and
angels are the enemy and outside of
giving you cash and taking a significant
piece of your company essentially
hijacking your company for their own
ends making you a pawn in your own chess
game venture capital it does more
harm than it’s worth
thankfully there are better ways to
raise capital who we’ve been waiting a
long time to say that but don’t just
take our word for it here’s what some
other people who have successfully
raised capital using equity crowdfunding
have to say quote it’s so cool that our
most dedicated readers have become our
shareholders end quote
Lindau schmuck CEO of hacker noon quote
Monza was the first bank to enable
customers to become shareholders through
a crowdfunding platform end quote
Tom Bloomfield founder of mons o quote
start with the people you know and
expect to tap into your personal
connections to kickstart the campaign
then deploy your marketing campaign to
reach a broader audience to help fund
the remainder end quote
entrepreneur com the question then
becomes how do you grow your audience or
crowd so that you can benefit from and
be successful with your equity
crowdfunding campaign so you can grow
your business gain loyal customers and
raise capital and the answer is backers
the backers equity crowdfunding platform
your private equity crowdfunding
platform we’ve taken the pain and cost
out of raising capital and created a
simple and easy to use platform enabling
you to raise more funds in a shorter
amount of time while also gaining a
massive following of loyal supporters so
you can get back to your business
quicker but the funds and following you
need to realize your vision and to
achieve the success you want and deserve
so you don’t have to stress about your
company’s finances giving you more time
to focus on what really matters in your
business hiring the right people
innovating with new products and
services expanding your reach and making
a difference in the world so you have a
continued support system and consistent
source of new business that will come
from your followers both new and old
because as investors they to benefit
from the success of your business and
will help you to achieve that success
Hey and maybe even so you can take some
time for yourself and unwind or recharge
spend some time with friends and family
everyone needs a break once in a while
now let me ask you another question when
was the last time you bought something
of significance immediately after
watching a 30-second video the answer is
likely never on average it takes 8
touches to get through to and to
generate a conversion with a prospect
which means you need to create a
systematic process that takes a
completely cold lead and nurtures and
warms it to the boiling point where they
not only purchase but become
enthusiastic supporters of your business
but that can be a difficult thing to do
so to answer your question at backers we
have put together a systematic and
strategic plan to accomplish just that
to enable you to grow your business gain
loyal customers and raise capital
regardless of where you currently are in
business ranging from a start-up with no
audience and only an idea to a
successful business looking to take the
next step and expanding on an existing
audience and it all starts with the
backers bootcamp
the first of three phases in the backers
blueprint it’s the ABCs of backers
audience brand capital it’s in our DNA
it guides everything we do in the first
of three modules we will look at your
audience covering various topics like
identifying your audience and target
market understanding how to reach them
and most importantly we will show you
how to grow your audience how to grow a
following of loyal and supportive
investors who will not only invest in
your business but will be the foundation
for all of your future success
we will look at creating engaging
content and social media marketing
strategies that will enable you to own
your audience and create both paid and
organic lead generation in module 2 we
will cover your brand in order to grow
an audience you need to have a clear and
concise message and you need to create a
meaningful connection with your audience
and to do this you need to start with
why why would someone want to do
business with you why are you doing what
you do what is your mission what problem
do you solve why does your solution
matter why should someone care we will
look at brand management consumer
behavior brand strategy brand equity
brand image did we say market fit quote
your brand is a single most important
investment you can make in your business
end quote and last but not least in
module 3 we will cover the capital
requirements this is where we will work
to establish a business plan to identify
the capital requirements use of capital
and to give you the tools you need to
start to do the due diligence to
understand a potential business
valuation we will give you ways to start
to look around the room to identify your
human capital requirements and to
identify your budget and resources to
accomplish your equity crowdfunding
objectives upon completion of the
backers bootcamp you will enter the
second phase in the backers blueprint
the connection phase is where you will
start to implement what was learned in
the backers bootcamp and to connect the
dots this process can be shorter or
longer depending on where you currently
are as a business the first step is to
actually build out and document your
plan and while it may sound simple this
is a key to success both on the backers
platform and in business the second step
is to start to get social and to start
to connect with and build your audience
continuously improving your message and
validating your ideas finally the third
step is to identify an outline your
actual capital requirements okay okay
okay
so you’re ready to launch your equity
crowdfunding campaign and to start
raising some capital you have identified
and started to connect with your
audience you have a clear and concise
message and brand and why you are doing
this and you know what you need capital
wise to make it happen
its launch time introducing the backers
launch formula we banish hope marketing
using a structured sequence of content
building anticipation before your launch
creating nearly instant
come with your lunch creating an offer
so strong it’s almost impossible to
refuse we let the audience decide not an
angel in the outfield and we let the
market validate your business not a
shark out of water its audience building
on steroids first we start with the seed
launch or internal launch is the first
step in the sacs launch this is where
you go out to your existing audience
that you had or have started to build
and get the ball rolling offering only a
fraction of the overall capital
requirements at a discount
great for friends and family to get
involved upon cessful completion of the
seed raise we move into the public
launch this is where the rubber meets
the road and you grow your business gain
loyal customers and raise capital
through a series of successive launches
or launch stacking you build momentum
from launch to lunch
increasing your chances of success and
growing your audience along the way
providing you with the following and
funding you need and because there’s no
single point of failure you can make
mistakes and it still works it’s about
connecting with and growing your
audience telling your brand story and
raising the capital you need to succeed
when you follow the backers launch
formula they’re going to love you
they’re going to love your brand they’re
going to invest in you and your brand if
nothing else we want you to learn how to
be a better entrepreneur and business
owner and to increase your chances of
success both in raising capital and in
business it’s a process the backers
blueprint for success is simple it
starts with the backers boot camp the
first step in launching your campaign on
the backers platform we show you step by
step what to do how to do it and provide
the platform to do it on now like other
equity crowdfunding portals we could
charge as much as a $10,000 upfront fee
to get started and if all we did was
significantly increase your chances of
success and dramatically reduce your
risk of failure enabling you to grow
your business gain loyal customers and
raise capital giving you the funds and
following you need to succeed you’d
agree that that would be a fair price to
ask but we want to work with you and to
give you the tools you need to succeed
remember we talked about the three main
reasons for business failure no plan no
market fit no cash well you can
alleviate those worries and you can get
started today with the backers boot camp
for only 299 dollars
it’s the prerequisite to launching an
equity crowdfunding campaign on
backers private equity crowdfunding
platform and while there are a few
guarantees in life we guarantee that we
will provide you with the tools you need
and if you can follow the process and
execute on the plan and you have a
viable business opportunity you will not
find a better opportunity to grow your
business gain loyal customers and raise
capital registration is now open so what
are you waiting for register today and
get started just think a year from now
you could be in a completely different
position having raised capital your
business will have grown tremendously
you will have a huge following or as we
like to call them backers in the
financial stress you feel today will be
a distant memory hey maybe you’ll have
even taken a break for a couple of days
just think you may even be able to meet
those projections you made your business
is taking off because of the validation
and support you have from your backers
seriously what are you waiting for click
the button somewhere near this video to
register for the backers boot camp and
let’s get started today so you can build
a plan to guide you and to execute on it
you can establish market fit ensure your
timing is right and get the oh so
valuable market validation and not to
mention get the cash you need it may
sound cliche but your business will be
bigger better stronger as a result with
the funding and following you need to
succeed at this point I would like to
welcome those of you who have already
clicked the link and have started on
that journey with us and are listening
to this in the background on a different
screen
welcome to the backers family we look
forward to working with you it’s
exciting times over the past little
while we have spoken to many of you so
it’s great to finally get started to
those of you that are still watching and
haven’t clicked to get started yet I’ll
end it with one last story and then
hopefully we’ll see you on the other
side as entrepreneurs we all struggle
unfortunately failures or missteps are
inevitable but it’s how we deal with
them and our ability to get back up and
to continue that sets a successful apart
from the rest as with anything whether
it’s sports business family it is our
ability to stand tall in the face of
adversity and to persist through what
many might think impossible that makes
us who we are to be an entrepreneur you
have to be someone special by their very
nature successful entrepreneurs have to
be different separate from the status
quo if they want
create change to other people you’ll
seem crazy because who in their right
mind would want to subject themselves to
all the trials and tribulations of being
an entrepreneur
they’ll discourage you laugh at you and
tell you that you’re wrong what’s worse
is that sometimes it will come from
people you respect like your co-workers
teachers friends and even family those
are the ones that will cut the deepest
which brings me to a story that has
always been inspiring showing that
anything can happen and it’s never too
late
hard work and persistence will pay off
so never give up I’m assuming we all
know Colonel Sanders the visionary
behind the wildly successful KFC
restaurant chain Colonel Sanders had a
string of failed business ventures
behind him by age 65 he traveled the US
attempting to sell his chicken recipe to
restaurants often sleeping in his car
the hard work slowly produced results
and in 1964 at the age of 73 years old
he sold the Kentucky Fried Chicken
corporation for millions his persistence
had finally paid off but imagine what
the old colonel would have been able to
accomplish with backers
and probably a lot sooner if he was able
to not only sell his chicken recipe but
also sell a small portion of his
business to each of those restaurants at
the same time now each of those
businesses would not only be buying the
tasty recipe but would become a partner
in supporter and share in the success of
KFC now thankfully you don’t have to
drive around and sleep in your car
hoping for success you can kick that
process into overdrive and fast-track
your way to success using the backers
private equity crowdfunding platform but
it all starts with the backers boot camp
and yes registration is open so what are
you waiting for click that button and
let’s get started today
seriously what are you waiting for click
that button now and let’s get started
today thanks for joining me and I look
forward to seeing you on the other side