Objective: You will be able to optimize your efforts on launch day, maximizing funds raised while growing and strengthening your community. Launch day! WOOHOO!!! You’ve got everything ready and now you can actually hit launch! Your project is now out there in the world. Exciting. First, if you have any key media or large partnerships …
Day #11 – Having a successful launch day #Backers101 Read More »
Objective: You will learn how to create a compelling campaign video and call to action that will get viewers to support you on Backers and beyond. You know how to tell your story. You’ve figured out ways to make it more engaging and meaningful for your community. You know your central message and your call …
Day #10 – Developing your video pitch and call to action #Backers101 Read More »
Objective: You will learn how to build maximum excitement for your Backers campaign launch, which will help you raise more funds when you launch. You’ve put in a lot of effort in building your community, and you will continue doing so up until your Backers launch (and beyond)! You want to leverage all that hard …
Day #9 – Building Hype For Your Initial Backers Offering #Backers101 Read More »
Objective: You will be able to tell your story in an engaging way that grows your community, builds your brand, and gets you financial support. Earlier, we talked about how to tell your story. Now, we want to go further and talk about how to do it in a way that captures attention, connects, and …
Objective: You will better understand what your Backers campaign can offer supporters, and how your offering can add value to your supporters’ lives. We talked already about what your business is offering customers in the Business Value Proposition lesson. Now we need to talk about what your business is offering your Backers! Ideally, you’ll be …
Objective: You will learn how to embed social and environmental responsibility into your business, which benefits your business (especially in your community-building efforts) and the world! Will your business change the world for the better? Will it have a net-positive effect on the environment? Will it improve the lives of people who fit in the …
Objective: You will learn best practices to build genuine engagement and lifelong community, which are essential to raising funds on Backers and to your business’s success. From our Choosing Your Community lesson, you now know who you’re looking to bring into your community. The next step is actually bringing them in and then keeping them …
Objective: You will learn how to identify your target community and audience in two respects: the community who will use your business and the community who will support your business on Backers. Identifying a target community makes everything you do in your business ー from product design to branding to community-building and more ー more …
Objective: You will be able to coherently tell your story to others, and get them interested in supporting your business. Knowing how to tell your story is critical for building a successful business. Ideally, your story is exciting to people, engages them as a customer/supporter/community member, and gets them to share your business onward with …
Objective: You will be able to recognize your own privileges and use them to benefit disadvantaged communities, which strengthens your business and its community connections. Who are you? We’ve talked a lot about who you are in the context of your business, but we haven’t talked in depth about who you are in the context …
