Future resiliency ー how to design your business to adapt to a rapidly changing world? (navigating industry shifts, tech changes, climate change, etc) Objective: You will be able to envision different possible future worlds, imagine how your business can fit into these worlds, and assess what strategies can keep your business resilient in a rapidly …
Efficient design ー how to reduce costs in your design without reducing quality, social or environmental responsibility Objective: You will learn how to analyse your business designs to reduce costs without reducing quality, or social and environmental responsibility. There are many costs that you can reduce that do not cut at social and environmental responsibility. …
Objective: You will be able to apply best practices to keep your community engaged with your business before, during, and after your Backers campaign. We’ll look at this in three phases: pre-campaign, during your campaign, and after your campaign. Pre-campaign This is about combining everything we’ve been talking about already. Choosing your community, growing your …
Day #15 Keeping your community engaged before/during/post campaign #Backers101 Read More »
Objective: You will learn about a few online tools to create a growing, engaged, lifelong online community. We discussed at length earlier how to grow your community. Now we want to look specifically at your online community, exploring what tools we can use to be most effective. It’s first important to consider what you need …
Day #14 – Building an online community #Backers101 Read More »
Objective: You will be able to create attractive rewards for your Backers campaign that will upsell your community with equity, leveraging and strengthening the loyalty you have developed with your community. In our Campaign Value Proposition lesson, we discussed what your business is offering your Backers. We stressed the importance of upselling your current customer …
Costing/Pricing Evaluation ー Understand what your product/service actually costs from production to fulfillment, understand what you can sell it for to individuals/wholesale/etc, understand the profit margin and if this is sustainable Objective: You will learn how to assess the costs of your product/service, what you can sell your product/service for, and whether this profit margin …
Day #12 – Costing Pricing Evaluation #Backers101 Read More »
Objective: You will be able to optimize your efforts on launch day, maximizing funds raised while growing and strengthening your community. Launch day! WOOHOO!!! You’ve got everything ready and now you can actually hit launch! Your project is now out there in the world. Exciting. First, if you have any key media or large partnerships …
Day #11 – Having a successful launch day #Backers101 Read More »
Objective: You will learn how to create a compelling campaign video and call to action that will get viewers to support you on Backers and beyond. You know how to tell your story. You’ve figured out ways to make it more engaging and meaningful for your community. You know your central message and your call …
Day #10 – Developing your video pitch and call to action #Backers101 Read More »
Objective: You will learn how to build maximum excitement for your Backers campaign launch, which will help you raise more funds when you launch. You’ve put in a lot of effort in building your community, and you will continue doing so up until your Backers launch (and beyond)! You want to leverage all that hard …
Day #9 – Building Hype For Your Initial Backers Offering #Backers101 Read More »
Objective: You will be able to tell your story in an engaging way that grows your community, builds your brand, and gets you financial support. Earlier, we talked about how to tell your story. Now, we want to go further and talk about how to do it in a way that captures attention, connects, and …
