Objective: You will better understand what your Backers campaign can offer supporters, and how your offering can add value to your supporters’ lives. We talked already about what your business is offering customers in the Business Value Proposition lesson. Now we need to talk about what your business is offering your Backers! Ideally, you’ll be …
Objective: You will learn how to embed social and environmental responsibility into your business, which benefits your business (especially in your community-building efforts) and the world! Will your business change the world for the better? Will it have a net-positive effect on the environment? Will it improve the lives of people who fit in the …
Objective: You will learn best practices to build genuine engagement and lifelong community, which are essential to raising funds on Backers and to your business’s success. From our Choosing Your Community lesson, you now know who you’re looking to bring into your community. The next step is actually bringing them in and then keeping them …
Objective: You will learn how to identify your target community and audience in two respects: the community who will use your business and the community who will support your business on Backers. Identifying a target community makes everything you do in your business ー from product design to branding to community-building and more ー more …
Objective: You will be able to coherently tell your story to others, and get them interested in supporting your business. Knowing how to tell your story is critical for building a successful business. Ideally, your story is exciting to people, engages them as a customer/supporter/community member, and gets them to share your business onward with …
Objective: You will be able to recognize your own privileges and use them to benefit disadvantaged communities, which strengthens your business and its community connections. Who are you? We’ve talked a lot about who you are in the context of your business, but we haven’t talked in depth about who you are in the context …
Objective: You will understand best practices to build trust with your community, which is essential to them supporting you. Your community and audience trusting you is essential to growing a strong business in general and to successfully raising funds on Backers. Trust not only creates comfort and incentive for your community to buy from and …
Day #1 – Building Trust With Your Backers… #Backers101 Read More »
