Backers Crowdinvesting Campaign:
90-Day Social Media Roadmap
Introduction
Welcome to the Backers Crowdinvesting Campaign Roadmap. This guide will help you effectively communicate your business’s journey, attract investors, and engage customers through a well-crafted 90-day social media campaign. Each day, you will share your story, building momentum and interest through LinkedIn, Instagram, Facebook, TikTok, Twitter/X and Email.
Pre-Campaign Preparation
- Define Your Story Arc: Outline the “hero’s journey” of your business. Identify the challenges, milestones, and triumphs you will share.
Defining your story arc in the context of a “hero’s journey” for your business involves structuring your narrative in a way that resonates with your audience, connecting emotionally and logically through the stages of your company’s development. Here’s how you can expand on this concept:
- The Call to Adventure
- Begin by identifying the moment that sparked the creation of your business.
- What was the problem or gap in the market that your company aimed to address?
- How did the founder or founding team come to realize that this was their mission?
- Facing Initial Challenges
- Detail the early challenges encountered when starting the business.
- Discuss the initial skepticism, market entry barriers, or resource limitations that tested your resolve.
- Meeting the Mentor
- Introduce key individuals or experiences that guided the company’s early days.
- This could be a mentor, a significant early customer, or a partnership that helped to navigate the initial business landscape.
- Crossing the Threshold
- Describe the moment when your business moved from concept to reality.
- Highlight the launch of the first product or service, securing the first major client, or obtaining crucial funding.
- Trials and Failures
- Share the struggles and setbacks faced along the way.
- How did these challenges refine your business model, products, or services?
- Discuss the learning experiences and how they contributed to the company’s growth.
- Revelation and Transformation
- Identify a turning point where significant change occurred, leading to a new direction or strategy.
- This could involve a pivot in the business model, a major market discovery, or technological breakthrough.
- The Ultimate Boon
- Highlight the major achievements and milestones that signify the success of your business.
- Focus on the achievements that validate the business concept, such as profitability, market share, or industry recognition.
- Return and Resolution
- Discuss how your company is now establishing or has established itself as a stable entity in the market.
- How is it giving back to the community or industry, and what legacy is it building?
- The New Normal
- Describe the current state of the business and its operations post the major journey arc.
- How does the company maintain its growth, continue to innovate, and face new challenges?
- Looking to the Future
- Conclude with a forward-looking perspective.
- What are the next big goals, challenges, and adventures for your company?
By framing your business story as a hero’s journey, you create a compelling narrative that potential investors and customers can relate to and get excited about. This structure not only humanizes your business but also illustrates its growth, resilience, and potential, making it a powerful tool in your marketing and communication strategy.
- Set Goals: Establish clear objectives for your campaign, including funding targets, audience growth, and engagement rates.
- Create a Content Calendar: Plan your daily posts, balancing storytelling with investment calls-to-action.
- Prepare Visuals and Templates: Design templates for posts, emails, and videos to maintain consistent branding.
- Technical Setup: Ensure you have a reliable smartphone, tripod, and microphone for recording high-quality videos.
Weekly Overview
Week 1: Introduction and Background
- Day 1-7: Introduce yourself, your team, and the business’s mission. Share the origin story of your business, focusing on the “why” behind your journey.
Week 2-4: The Challenge and Response
- Day 8-28: Detail the challenges your business faced and how you overcame them. Include testimonials, product demos, and behind-the-scenes content.
Week 5-8: Growth and Milestones
- Day 29-56: Highlight key milestones and growth stories. Share customer success stories, product evolution, and market impact.
Week 9-11: Vision and Future
- Day 57-77: Discuss your vision for the future and how investors can be part of this journey. Emphasize the potential for growth and return on investment.
Week 12: The Final Push
- Day 78-90: Intensify the call to action for investment. Recap the journey, highlight successes, and focus on the closing window for investment.
Customization Options
- Industry-Specific Content: Tailor your posts to reflect industry trends, insights, and forecasts.
- Investor Spotlights: Feature interviews or testimonials from current investors or partners.
- Live Q&A Sessions: Host live sessions to answer questions and directly engage with potential investors.
AI-Prompted Content
Utilize AI tools to generate specific content prompts, such as:
- “Explain how [your product] solves a problem in less than 60 seconds.”
- “Share a customer story that exemplifies the impact of your business.”
- “Describe a day in the life at your company.”
Video Content Tips
- Talking Head Format: Regularly speak directly to the camera, sharing your thoughts, updates, and insights.
- Authenticity: Be genuine and transparent about your experiences and the business journey.
- Engagement: Encourage viewer interaction through questions, calls to action, and feedback requests.
The success of your 90-day campaign on Backers hinges on consistent storytelling, authentic engagement, and strategic calls to action. By following this roadmap, you will build a compelling narrative that not only seeks investment but also fosters a community of supporters and customers.
***Be sure to tag Backers on EVERY Post***
@BackersNetwork Instagram
Backers Network Inc. / Backers Securities Inc. / Justin Fox – LinkedIn
@BackersNetwork – Facebook
@Backers.ca – TikTok
***ALWAYS Include a Link to your Offering***
Example: https://portal.backers.ca/offering/your-company-name/
Daily Content
Day 1: Launch and Introduction
- Social Media Post Idea: Video introduction by the CEO, announcing the start of the 90-day journey and what to expect.
- Email Script:
- Subject: Launching Our Journey Together
- Body: Welcome to Day 1 of our 90-day journey towards growth and innovation. Join our CEO in today’s video as we embark on this exciting path together.
Day 2: Company Origin
- Social Media Post Idea: Post about the inception of the company, featuring old photos or the first business plan draft.
- Email Script:
- Subject: The Roots of Our Vision
- Body: Discover the origins of our company and the vision that propels us forward. Today’s post takes you back to where it all began.
Day 3: Team Introduction
- Social Media Post Idea: Video introduction of a team member, sharing their role and what drives them.
- Email Script:
- Subject: Meet the Minds Behind the Mission
- Body: Get to know the passionate individuals driving our mission. Today, we spotlight a key team member and their journey with us.
Day 4: Behind-the-Scenes
- Social Media Post Idea: Behind-the-scenes look at the office or manufacturing process.
- Email Script:
- Subject: A Peek Behind the Curtain
- Body: Step behind the scenes and see where the magic happens in today’s exclusive look at our daily operations and innovative processes.
Day 5: Customer Impact
- Social Media Post Idea: Customer testimonial post, sharing how the product/service helped them.
- Email Script:
- Subject: Voices of Our Community
- Body: Hear directly from our valued customers and learn how our products have made a difference in their lives in today’s post.
Day 6: Mission and Values
- Social Media Post Idea: Infographic detailing the company’s mission and core values.
- Email Script:
- Subject: Guided by Values
- Body: Our values are the compass that guides our journey. Today, we delve into the principles that shape our corporate culture and business decisions.
Day 7: Weekly Recap
- Social Media Post Idea: Weekly recap video from the CEO, highlighting the week’s achievements and a preview of the next week.
- Email Script:
- Subject: Week in Review: Our Journey Begins
- Body: As we wrap up our first week, we reflect on the start of our journey and preview the stories we’ll share in the coming days.
Week 2: Facing the Challenges
- Day 8:
- Social Media Post Idea: Share the first major challenge the company faced and how it was overcome.
- Email Script:
- Subject: Overcoming Obstacles: Our First Challenge
- Body: Learn about the first major challenge we faced and how it shaped our company’s resilience and determination.
- Day 9:
- Social Media Post Idea: Post about a technical obstacle and the innovative solution found.
- Email Script:
- Subject: Innovation in Adversity
- Body: Today’s story showcases how innovation emerged from one of our toughest challenges, setting the stage for future success.
- Day 10:
- Social Media Post Idea: Story of a financial hurdle and how it was navigated.
- Email Script:
- Subject: Financial Hurdles and Triumphs
- Body: Discover the financial obstacles we navigated and the strategies that led to our triumph in today’s insightful post.
- Day 11:
- Social Media Post Idea: Discuss a market-entry challenge and the strategy that led to success.
- Email Script:
- Subject: Market Challenges and Strategic Wins
- Body: Understanding market dynamics was our challenge. Today, learn how strategic thinking turned potential setbacks into wins.
- Day 12:
- Social Media Post Idea: Share a customer service challenge and how it improved your service.
- Email Script:
- Subject: Customer Service Excellence
- Body: Today, we share how overcoming customer service challenges strengthened our commitment to excellence and customer satisfaction.
- Day 13:
- Social Media Post Idea: Talk about a product development hurdle and the outcome.
- Email Script:
- Subject: Product Development Journey
- Body: Delve into the trials and triumphs of our product development journey, highlighting the innovation and persistence that drive us.
- Day 14:
- Social Media Post Idea: Recap of the week’s challenges and lessons learned.
- Email Script:
- Subject: Resilience Rewarded
- Body: This week, we’ve shared stories of resilience. Today, we reflect on the lessons learned and how they fuel our ongoing journey.
Week 3: Building the Team
- Day 15:
- Social Media Post Idea: Introduce another team member and their journey with the company.
- Email Script:
- Subject: The Power of Teamwork
- Body: Today, meet another key player on our team and discover how teamwork powers our mission and drives our success.
- Day 16:
- Social Media Post Idea: Share a story of teamwork leading to success in a project.
- Email Script:
- Subject: Unity in Diversity
- Body: Explore how diversity within our team leads to innovative solutions and a strong, united company culture in today’s story.
- Day 17:
- Social Media Post Idea: Highlight an employee’s personal growth story within the company.
- Email Script:
- Subject: Growing Together
- Body: Follow the growth journey of one of our team members and see how personal development contributes to our collective success.
- Day 18:
- Social Media Post Idea: Discuss the company culture and how it’s cultivated by the team.
- Email Script:
- Subject: Culture of Innovation
- Body: Discover how our company culture fosters innovation and supports our team in pushing the boundaries of what’s possible.
- Day 19:
- Social Media Post Idea: Profile a team member who solved a significant problem.
- Email Script:
- Subject: Problem-Solving Prowess
- Body: Today, we highlight a team member’s problem-solving prowess and how it led to breakthrough solutions for our business.
- Day 20:
- Social Media Post Idea: Share a team-building event or activity.
- Email Script:
- Subject: Team Bonding and Success
- Body: Take a look at how team bonding activities not only bring us closer but also enhance our collaborative success.
- Day 21:
- Social Media Post Idea: Weekly recap focusing on team and culture.
- Email Script:
- Subject: Celebrating Our Team’s Week
- Body: This week, we celebrated our team’s spirit and contributions. Let’s recap the stories that showcase the heart of our company.
Week 4: Understanding the Market
- Day 22:
- Social Media Post Idea: Post about initial market research and its impact on product development.
- Email Script:
- Subject: Market Insights That Propel Us
- Body: Gain insights into the market research that has shaped our strategies and products, driving our success in the industry.
- Day 23:
- Social Media Post Idea: Share a pivot story and how market feedback influenced it.
- Email Script:
- Subject: Pivoting to Success
- Body: Learn about a pivotal moment when market feedback led us to adapt and thrive, showcasing our flexibility and resilience.
- Day 24:
- Social Media Post Idea: Highlight a key partnership that helped understand the market better.
- Email Script:
- Subject: Partnerships That Amplify Our Impact
- Body: Discover how strategic partnerships have expanded our market understanding and amplified our impact.
- Day 25:
- Social Media Post Idea: Discuss a successful marketing campaign and its results.
- Email Script:
- Subject: Marketing Strategies That Work
- Body: Today, we share the story behind our most successful marketing campaign and the lessons we learned.
- Day 26:
- Social Media Post Idea: Share insights gained from customer feedback and how it shaped the product.
- Email Script:
- Subject: Customer Feedback as Our Compass
- Body: See how customer feedback has been instrumental in refining our products and guiding our market strategy.
- Day 27:
- Social Media Post Idea: Post about a market trend that influenced company strategy.
- Email Script:
- Subject: Trendspotting in Our Industry
- Body: Dive into how we stay ahead by spotting and responding to industry trends, keeping us at the forefront of innovation.
- Day 28:
- Social Media Post Idea: Weekly recap focusing on market insights and strategy.
- Email Script:
- Subject: Market Mastery: Our Weekly Wrap-Up
- Body: We’ve shared how our deep understanding of the market drives our success. Let’s look back at this week’s key insights.
Week 5: Product Development Journey
- Day 29:
- Social Media Post Idea: Share the evolution of the first product/service.
- Email Script:
- Subject: The Evolution of Our Products
- Body: Trace the journey of our flagship product from concept to market leader, revealing the innovation and determination behind our success.
- Day 30:
- Social Media Post Idea: Discuss the research and development phase of a new product.
- Email Script:
- Subject: R&D: The Backbone of Innovation
- Body: Dive into our R&D efforts and how they underpin our commitment to bringing cutting-edge solutions to market.
- Day 31:
- Social Media Post Idea: Highlight the launch of a flagship product and its impact.
- Email Script:
- Subject: Launching Success: Our Product Stories
- Body: Celebrate the successful launches that have defined our market presence, and the strategies that made them possible.
- Day 32:
- Social Media Post Idea: Share a story of a product feature inspired by user feedback.
- Email Script:
- Subject: Inspired by You: Customer-Driven Features
- Body: Discover how customer feedback directly shapes our product development, leading to features that meet and exceed expectations.
- Day 33:
- Social Media Post Idea: Discuss the challenges in product design and how they were overcome.
- Email Script:
- Subject: Design Thinking in Action
- Body: Explore how design thinking principles guide our product development process, resulting in innovative and user-friendly solutions.
- Day 34:
- Social Media Post Idea: Highlight a product update and its benefits to users.
- Email Script:
- Subject: What’s New: Latest Product Updates
- Body: Get the scoop on our latest product updates and how they’re making our solutions even better for users like you.
- Day 35:
- Social Media Post Idea: Weekly recap focusing on product development and innovation.
- Email Script:
- Subject: Innovating Our Way: This Week’s Highlights
- Body: Wrapping up a week of product revelations and the innovative journey behind them. Join us as we reflect on the milestones reached.
Week 6: Customer Success Stories
- Day 36:
- Social Media Post Idea: Share a story of how the product/service changed a customer’s life or business.
- Email Script:
- Subject: Success Story: Transforming Customer Experiences
- Body: Read about how our solutions have transformed the business landscape for our customers, showcasing the real-world impact of our work.
- Day 37:
- Social Media Post Idea: Highlight a case study of a successful customer integration.
- Email Script:
- Subject: A Customer’s Journey to Success
- Body: Follow the journey of one of our customers and how our product played a pivotal role in their success story.
- Day 38:
- Social Media Post Idea: Share a customer journey of before and after using the product/service.
- Email Script:
- Subject: Before & After: Our Impact
- Body: Witness the transformative power of our products through a compelling before-and-after customer story.
- Day 39:
- Social Media Post Idea: Post a video testimonial from a satisfied customer.
- Email Script:
- Subject: Customer Voices: Testimonials That Matter
- Body: Hear directly from our customers in today’s testimonials, highlighting the tangible benefits of our products and services.
- Day 40:
- Social Media Post Idea: Discuss the long-term relationship with a key customer.
- Email Script:
- Subject: Long-term Partnerships, Lasting Impact
- Body: Discover how our long-term customer relationships have evolved and the mutual growth and success they’ve fostered.
- Day 41:
- Social Media Post Idea: Share a story of going above and beyond for a customer.
- Email Script:
- Subject: Going the Extra Mile for Our Customers
- Body: Learn about a time we went above and beyond for a customer, showcasing our commitment to service excellence.
- Day 42:
- Social Media Post Idea: Weekly recap focusing on customer success and relationships.
- Email Script:
- Subject: Celebrating Our Customers’ Successes
- Body: This week, we’ve shared stories of impact and transformation. Let’s revisit the powerful customer successes that inspire our journey.
Week 7: Scaling the Business
- Day 43:
- Social Media Post Idea: Discuss the decision to scale the business and the strategy behind it.
- Email Script:
- Subject: Scaling Up: Our Growth Strategy Unveiled
- Body: Today, we pull back the curtain on our scaling strategy, highlighting how we’ve expanded our operations and team to meet growing demand.
- Day 44:
- Social Media Post Idea: Highlight a key hire for scaling the team.
- Email Script:
- Subject: Key Hires That Shaped Our Growth
- Body: Meet the strategic hires who have been instrumental in our scaling journey, bringing expertise and vision to our growth.
- Day 45:
- Social Media Post Idea: Share the opening of a new office or expansion into a new market.
- Email Script:
- Subject: New Horizons: Expanding Our Reach
- Body: Explore our journey into new markets and how this expansion has fueled our growth and broadened our impact.
- Day 46:
- Social Media Post Idea: Discuss the scaling of production or service delivery.
- Email Script:
- Subject: Enhancing Our Capabilities
- Body: Learn about the enhancements in our production or service delivery that have been key to scaling our business effectively.
- Day 47:
- Social Media Post Idea: Share a major milestone achieved during the scaling process.
- Email Script:
- Subject: Milestones of Our Scaling Journey
- Body: Reflect on the major milestones that have marked our journey of scaling, underscoring the strategic steps taken towards sustainable growth.
- Day 48:
- Social Media Post Idea: Highlight the challenges of scaling and how they were addressed.
- Email Script:
- Subject: Overcoming the Challenges of Scaling
- Body: Discover the challenges we faced while scaling our business and the lessons learned in overcoming them to achieve success.
- Day 49:
- Social Media Post Idea: Weekly recap focusing on business scaling and growth.
- Email Script:
- Subject: A Week of Growth: Scaling Insights
- Body: Wrapping up a week of sharing our scaling journey. Let’s look back at the strategies and milestones that have defined our growth.
Week 8: Financial Growth and Stability
- Day 50:
- Social Media Post Idea: Share the journey to financial stability and the key milestones.
- Email Script:
- Subject: Financial Milestones and What They Mean for Us
- Body: Delve into the key financial milestones that have marked our path to stability and what this means for our future.
- Day 51:
- Social Media Post Idea: Discuss the first major profitable quarter/year.
- Email Script:
- Subject: Celebrating Profitability: A Landmark Achievement
- Body: Join us in celebrating our journey to profitability, highlighting the strategies and decisions that led to this landmark achievement.
- Day 52:
- Social Media Post Idea: Highlight a successful funding round or investment.
- Email Script:
- Subject: Behind Our Successful Funding Rounds
- Body: Gain insights into our successful funding rounds, the investment we secured, and how it has fueled our growth and innovation.
- Day 53:
- Social Media Post Idea: Share the impact of financial planning and management on growth.
- Email Script:
- Subject: Financial Planning: The Key to Our Growth
- Body: Explore the role of meticulous financial planning in driving our company’s growth and ensuring long-term stability.
- Day 54:
- Social Media Post Idea: Discuss a financial challenge (like a budget overrun) and how it was resolved.
- Email Script:
- Subject: Navigating Financial Challenges
- Body: Learn about the financial challenges we’ve faced and the strategies we implemented to navigate through them successfully.
- Day 55:
- Social Media Post Idea: Highlight the role of financial partners or advisors in the company’s growth.
- Email Script:
- Subject: The Role of Financial Partners in Our Journey
- Body: Discover how our financial partners have contributed to our journey, providing the support needed to achieve our growth objectives.
- Day 56:
- Social Media Post Idea: Weekly recap focusing on financial milestones and the path to stability.
- Email Script:
- Subject: Reflecting on Financial Growth
- Body: This week, we’ve delved into our financial journey, highlighting the key milestones that mark our path to stability. Join us as we reflect on the growth and stability we’ve achieved, and how this positions us for future success.
- Day 57:
- Social Media Post Idea: Share upcoming product innovations and the inspiration behind them.
- Email Script:
- Subject: Innovating for a Brighter Tomorrow
- Body: Peek into the future with us as we share our upcoming innovations and how they will shape the industry and enhance customer experiences.
- Day 58:
- Social Media Post Idea: Highlight a new market or segment the company is planning to enter.
- Email Script:
- Subject: Expanding Our Horizons: New Markets
- Body: Discover the new markets we’re targeting and how our expansion plans are set to drive future growth and broaden our impact.
- Day 59:
- Social Media Post Idea: Discuss the long-term vision for the company and its impact on the industry.
- Email Script:
- Subject: Our Vision for the Future
- Body: Join our CEO in today’s message, outlining the long-term vision for our company and the strategic moves we’re making to lead the industry.
- Day 60:
- Social Media Post Idea: Share how the company stays ahead in technology and innovation.
- Email Script:
- Subject: Staying Ahead with Cutting-Edge Technology
- Body: Learn about the cutting-edge technologies we’re investing in to stay ahead in the market and drive innovation.
- Day 61:
- Social Media Post Idea: Discuss upcoming partnerships or collaborations that will drive future growth.
- Email Script:
- Subject: Strategic Partnerships for Future Success
- Body: Explore the strategic partnerships we’re forging to enhance our capabilities and drive future success.
- Day 62:
- Social Media Post Idea: Highlight the role of customer feedback in shaping future plans.
- Email Script:
- Subject: Customer Feedback and Our Future Direction
- Body: See how customer feedback is integral to shaping our future direction, influencing new product development and service improvements.
- Day 63:
- Social Media Post Idea: Weekly recap focusing on future plans and innovation.
- Email Script:
- Subject: Envisioning Our Future Together
- Body: This week, we shared our vision for the future. Let’s recap the innovative strategies and forward-thinking plans that will guide our journey.
Week 10: Community and Social Impact
- Day 64:
- Social Media Post Idea: Share the company’s community involvement and social impact initiatives.
- Email Script:
- Subject: Making a Difference: Our Community Commitment
- Body: Today, we highlight our commitment to the community and social impact initiatives that go beyond our business objectives.
- Day 65:
- Social Media Post Idea: Highlight a specific community project or event the company has contributed to.
- Email Script:
- Subject: Spotlight on Community Projects
- Body: Discover the community projects we’re involved in and how these efforts reflect our core values and commitment to social responsibility.
- Day 66:
- Social Media Post Idea: Discuss how the business integrates sustainability into its operations.
- Email Script:
- Subject: Our Journey Towards Sustainability
- Body: Explore our sustainability journey, the initiatives we’ve undertaken to minimize our environmental impact, and our goals for a greener future.
- Day 67:
- Social Media Post Idea: Share stories of employees volunteering or leading community projects.
- Email Script:
- Subject: Empowering Through Volunteering
- Body: Learn about the volunteering activities our team engages in, fostering a culture of giving back and making a tangible difference in the community.
- Day 68:
- Social Media Post Idea: Highlight how the product/service positively impacts society or the environment.
- Email Script:
- Subject: Product Impact: Enhancing Lives and Environments
- Body: See how our products and services are designed to positively impact both society and the environment, aligning with our mission for a better world.
- Day 69:
- Social Media Post Idea: Discuss partnerships with NGOs or social enterprises.
- Email Script:
- Subject: Collaborating for Social Change
- Body: Discover our collaborations with NGOs and social enterprises, aiming to drive social change and create lasting impact.
- Day 70:
- Social Media Post Idea: Weekly recap focusing on community engagement and social impact.
- Email Script:
- Subject: Reflecting on Our Social Impact
- Body: This week, we’ve explored our community and social impact. Join us as we look back at the initiatives and collaborations that define our commitment.
Week 11: Building Investor Confidence
- Day 71:
- Social Media Post Idea: Share the investment journey and the value it has brought to the company.
- Email Script:
- Subject: Investment in Our Journey: Building Value Together
- Body: Delve into our investment journey, showcasing how strategic investments have been pivotal in building value for our stakeholders.
- Day 72:
- Social Media Post Idea: Highlight successful use of past investments, showcasing growth and ROI.
- Email Script:
- Subject: Maximizing Investments: Our Path to ROI
- Body: Learn about how we’ve maximized past investments, delivering robust ROI and fueling our continuous growth and innovation.
- Day 73:
- Social Media Post Idea: Discuss the company’s approach to risk management and stability.
- Email Script:
- Subject: Mitigating Risks, Maximizing Potential
- Body: Explore our approach to risk management, ensuring stability and maximizing potential for our investors and stakeholders.
- Day 74:
- Social Media Post Idea: Share testimonials from current investors about their experience and confidence in the company.
- Email Script:
- Subject: Hear From Our Investors: Confidence and Trust in Our Journey
- Body: Today, we’re sharing heartfelt testimonials from our investors, revealing the trust and confidence they place in our vision and leadership.
- Day 75:
- Social Media Post Idea: Highlight the strategic plans for the next round of investment.
- Email Script:
- Subject: Strategic Planning for Future Investments
- Body: Discover the strategic planning behind our next investment phase, focusing on sustainable growth and long-term value creation.
- Day 76:
- Social Media Post Idea: Discuss the support systems in place for investors, like reporting and communication channels.
- Email Script:
- Subject: Supporting Our Investors Every Step of the Way
- Body: Learn about the support systems we have in place for our investors, ensuring transparency and open communication throughout their journey with us.
- Day 77:
- Social Media Post Idea: Weekly recap focusing on building investor confidence and trust.
- Email Script:
- Subject: Building Trust: A Week of Investor Insights
- Body: We’ve spent this week sharing how we build and maintain trust with our investors. Let’s look back at the key takeaways and our commitment to transparency and growth.
Week 12: The Final Push
- Day 78:
- Social Media Post Idea: Start the final countdown, emphasizing the closing opportunity for investment.
- Email Script:
- Subject: The Countdown Begins: Don’t Miss Your Chance
- Body: The final countdown has begun. Don’t miss your chance to be part of our success story. Today, we emphasize the urgency and unique opportunity ahead.
- Day 79:
- Social Media Post Idea: Share a major achievement or milestone as a reason to invest now.
- Email Script:
- Subject: Highlighting Our Achievements: Why Invest Now
- Body: Reflect on our major achievements and understand why now is the opportune time to invest in our promising future.
- Day 80:
- Social Media Post Idea: Highlight a story of an investor who has seen significant returns.
- Email Script:
- Subject: Success Stories: Our Investors Speak
- Body: Hear success stories from our current investors, showcasing the real-world impact and returns of investing in our journey.
- Day 81:
- Social Media Post Idea: Discuss the urgency and potential of investing in the company at this stage.
- Email Script:
- Subject: The Urgency of Now: Investing in Our Future
- Body: Today, we discuss the importance of timely investment and how it can significantly impact the future trajectory of our company.
- Day 82:
- Social Media Post Idea: Share a day-in-the-life video of the CEO, showcasing leadership and dedication.
- Email Script:
- Subject: A Day With Our CEO: Leadership and Vision
- Body: Spend a day with our CEO, understanding the leadership vision and dedication that propels our company forward.
- Day 83:
- Social Media Post Idea: Host a live Q&A session for potential investors to ask questions and engage directly with the team.
- Email Script:
- Subject: Live Q&A: Your Questions Answered
- Body: Join our live Q&A session today and get your questions answered directly by our leadership team. Engage, inquire, and be informed.
- Day 84:
- Social Media Post Idea: Share plans for the immediate use of the investment funds, emphasizing transparency and strategy.
- Email Script:
- Subject: Finalizing Our Growth Plan: The Immediate Impact of Your Investment
- Body: Understand how your immediate investment will be utilized to fuel our growth plan, showcasing the direct impact and strategic allocation of funds.
Week 13: Closing Week
- Day 85:
- Social Media Post Idea: Share a heartfelt thank you message from the founder to all supporters and investors, highlighting the journey’s impact.
- Email Script:
- Subject: Last Chance: Be Part of Our Success Story
- Body: As we approach the end of our campaign, we extend a heartfelt invitation to join us as an investor. Be part of our continuing success story.
- Day 86:
- Social Media Post Idea: Feature a countdown reminder with a focus on what the investment will enable the company to achieve next.
- Email Script:
- Subject: Countdown to Closing: Investment Window Narrows
- Body: The investment window is closing soon. Seize the opportunity to invest in a company on the cusp of transformative growth.
- Day 87:
- Social Media Post Idea: Host a final live event, possibly a webinar or roundtable, discussing the future and inviting last-minute investors.
- Email Script:
- Subject: Final Webinar Invitation: Exploring Future Horizons
- Body: Join our final webinar to explore the future horizons of our company. Engage with our team, understand our vision, and see the potential for growth and innovation.
- Day 88:
- Social Media Post Idea: Share a compilation of campaign highlights, testimonials, and success stories.
- Email Script:
- Subject: Campaign Highlights: Our Journey in Review
- Body: Take a moment to review the highlights of our campaign. See the journey we’ve shared and the milestones that mark our path to success.
- Day 89:
- Social Media Post Idea: Final call to action, with a personal message from the CEO stressing the last chance to invest.
- Email Script:
- Subject: Final Call to Action: Invest in Innovation
- Body: This is your final call to action. Invest in innovation, growth, and a future defined by success and market leadership.
- Day 90:
- Social Media Post Idea: Conclude with a powerful closing message, celebrating the success of the campaign, acknowledging contributors, and outlining next steps post-campaign.
- Email Script:
- Subject: Thank You: Our Campaign Conclusion
- Body: On the final day of our campaign, we express our deepest gratitude. Thank you for joining us on this journey. Stay tuned for the exciting next steps as we continue to grow and innovate together.
Backers Crowdinvesting Campaign: 90-Day Social Media Roadmap
Introduction
Welcome to the Backers Crowdinvesting Campaign Roadmap. This guide will help you effectively communicate your business’s journey, attract investors, and engage customers through a well-crafted 90-day social media campaign. Each day, you will share your story, building momentum and interest through LinkedIn, Instagram, Facebook, TikTok, Twitter/X and Email.
Pre-Campaign Preparation
- Define Your Story Arc: Outline the “hero’s journey” of your business. Identify the challenges, milestones, and triumphs you will share.
Defining your story arc in the context of a “hero’s journey” for your business involves structuring your narrative in a way that resonates with your audience, connecting emotionally and logically through the stages of your company’s development. Here’s how you can expand on this concept:
- The Call to Adventure
- Begin by identifying the moment that sparked the creation of your business.
- What was the problem or gap in the market that your company aimed to address?
- How did the founder or founding team come to realize that this was their mission?
- Facing Initial Challenges
- Detail the early challenges encountered when starting the business.
- Discuss the initial skepticism, market entry barriers, or resource limitations that tested your resolve.
- Meeting the Mentor
- Introduce key individuals or experiences that guided the company’s early days.
- This could be a mentor, a significant early customer, or a partnership that helped to navigate the initial business landscape.
- Crossing the Threshold
- Describe the moment when your business moved from concept to reality.
- Highlight the launch of the first product or service, securing the first major client, or obtaining crucial funding.
- Trials and Failures
- Share the struggles and setbacks faced along the way.
- How did these challenges refine your business model, products, or services?
- Discuss the learning experiences and how they contributed to the company’s growth.
- Revelation and Transformation
- Identify a turning point where significant change occurred, leading to a new direction or strategy.
- This could involve a pivot in the business model, a major market discovery, or technological breakthrough.
- The Ultimate Boon
- Highlight the major achievements and milestones that signify the success of your business.
- Focus on the achievements that validate the business concept, such as profitability, market share, or industry recognition.
- Return and Resolution
- Discuss how your company is now establishing or has established itself as a stable entity in the market.
- How is it giving back to the community or industry, and what legacy is it building?
- The New Normal
- Describe the current state of the business and its operations post the major journey arc.
- How does the company maintain its growth, continue to innovate, and face new challenges?
- Looking to the Future
- Conclude with a forward-looking perspective.
- What are the next big goals, challenges, and adventures for your company?
By framing your business story as a hero’s journey, you create a compelling narrative that potential investors and customers can relate to and get excited about. This structure not only humanizes your business but also illustrates its growth, resilience, and potential, making it a powerful tool in your marketing and communication strategy.
- Set Goals: Establish clear objectives for your campaign, including funding targets, audience growth, and engagement rates.
- Create a Content Calendar: Plan your daily posts, balancing storytelling with investment calls-to-action.
- Prepare Visuals and Templates: Design templates for posts, emails, and videos to maintain consistent branding.
- Technical Setup: Ensure you have a reliable smartphone, tripod, and microphone for recording high-quality videos.
Weekly Overview
Week 1: Introduction and Background
- Day 1-7: Introduce yourself, your team, and the business’s mission. Share the origin story of your business, focusing on the “why” behind your journey.
Week 2-4: The Challenge and Response
- Day 8-28: Detail the challenges your business faced and how you overcame them. Include testimonials, product demos, and behind-the-scenes content.
Week 5-8: Growth and Milestones
- Day 29-56: Highlight key milestones and growth stories. Share customer success stories, product evolution, and market impact.
Week 9-11: Vision and Future
- Day 57-77: Discuss your vision for the future and how investors can be part of this journey. Emphasize the potential for growth and return on investment.
Week 12: The Final Push
- Day 78-90: Intensify the call to action for investment. Recap the journey, highlight successes, and focus on the closing window for investment.
Customization Options
- Industry-Specific Content: Tailor your posts to reflect industry trends, insights, and forecasts.
- Investor Spotlights: Feature interviews or testimonials from current investors or partners.
- Live Q&A Sessions: Host live sessions to answer questions and directly engage with potential investors.
AI-Prompted Content
Utilize AI tools to generate specific content prompts, such as:
- “Explain how [your product] solves a problem in less than 60 seconds.”
- “Share a customer story that exemplifies the impact of your business.”
- “Describe a day in the life at your company.”
Video Content Tips
- Talking Head Format: Regularly speak directly to the camera, sharing your thoughts, updates, and insights.
- Authenticity: Be genuine and transparent about your experiences and the business journey.
- Engagement: Encourage viewer interaction through questions, calls to action, and feedback requests.
The success of your 90-day campaign on Backers hinges on consistent storytelling, authentic engagement, and strategic calls to action. By following this roadmap, you will build a compelling narrative that not only seeks investment but also fosters a community of supporters and customers.
***Be sure to tag Backers on EVERY Post***
@BackersNetwork Instagram
Backers Network Inc. / Backers Securities Inc. / Justin Fox – LinkedIn
@BackersNetwork – Facebook
@Backers.ca – TikTok
***ALWAYS Include a Link to your Offering***
Example: https://portal.backers.ca/offering/your-company-name/
Daily Content
Day 1: Launch and Introduction
- Social Media Post Idea: Video introduction by the CEO, announcing the start of the 90-day journey and what to expect.
- Email Script:
- Subject: Launching Our Journey Together
- Body: Welcome to Day 1 of our 90-day journey towards growth and innovation. Join our CEO in today’s video as we embark on this exciting path together.
Day 2: Company Origin
- Social Media Post Idea: Post about the inception of the company, featuring old photos or the first business plan draft.
- Email Script:
- Subject: The Roots of Our Vision
- Body: Discover the origins of our company and the vision that propels us forward. Today’s post takes you back to where it all began.
Day 3: Team Introduction
- Social Media Post Idea: Video introduction of a team member, sharing their role and what drives them.
- Email Script:
- Subject: Meet the Minds Behind the Mission
- Body: Get to know the passionate individuals driving our mission. Today, we spotlight a key team member and their journey with us.
Day 4: Behind-the-Scenes
- Social Media Post Idea: Behind-the-scenes look at the office or manufacturing process.
- Email Script:
- Subject: A Peek Behind the Curtain
- Body: Step behind the scenes and see where the magic happens in today’s exclusive look at our daily operations and innovative processes.
Day 5: Customer Impact
- Social Media Post Idea: Customer testimonial post, sharing how the product/service helped them.
- Email Script:
- Subject: Voices of Our Community
- Body: Hear directly from our valued customers and learn how our products have made a difference in their lives in today’s post.
Day 6: Mission and Values
- Social Media Post Idea: Infographic detailing the company’s mission and core values.
- Email Script:
- Subject: Guided by Values
- Body: Our values are the compass that guides our journey. Today, we delve into the principles that shape our corporate culture and business decisions.
Day 7: Weekly Recap
- Social Media Post Idea: Weekly recap video from the CEO, highlighting the week’s achievements and a preview of the next week.
- Email Script:
- Subject: Week in Review: Our Journey Begins
- Body: As we wrap up our first week, we reflect on the start of our journey and preview the stories we’ll share in the coming days.
Week 2: Facing the Challenges
- Day 8:
- Social Media Post Idea: Share the first major challenge the company faced and how it was overcome.
- Email Script:
- Subject: Overcoming Obstacles: Our First Challenge
- Body: Learn about the first major challenge we faced and how it shaped our company’s resilience and determination.
- Day 9:
- Social Media Post Idea: Post about a technical obstacle and the innovative solution found.
- Email Script:
- Subject: Innovation in Adversity
- Body: Today’s story showcases how innovation emerged from one of our toughest challenges, setting the stage for future success.
- Day 10:
- Social Media Post Idea: Story of a financial hurdle and how it was navigated.
- Email Script:
- Subject: Financial Hurdles and Triumphs
- Body: Discover the financial obstacles we navigated and the strategies that led to our triumph in today’s insightful post.
- Day 11:
- Social Media Post Idea: Discuss a market-entry challenge and the strategy that led to success.
- Email Script:
- Subject: Market Challenges and Strategic Wins
- Body: Understanding market dynamics was our challenge. Today, learn how strategic thinking turned potential setbacks into wins.
- Day 12:
- Social Media Post Idea: Share a customer service challenge and how it improved your service.
- Email Script:
- Subject: Customer Service Excellence
- Body: Today, we share how overcoming customer service challenges strengthened our commitment to excellence and customer satisfaction.
- Day 13:
- Social Media Post Idea: Talk about a product development hurdle and the outcome.
- Email Script:
- Subject: Product Development Journey
- Body: Delve into the trials and triumphs of our product development journey, highlighting the innovation and persistence that drive us.
- Day 14:
- Social Media Post Idea: Recap of the week’s challenges and lessons learned.
- Email Script:
- Subject: Resilience Rewarded
- Body: This week, we’ve shared stories of resilience. Today, we reflect on the lessons learned and how they fuel our ongoing journey.
Week 3: Building the Team
- Day 15:
- Social Media Post Idea: Introduce another team member and their journey with the company.
- Email Script:
- Subject: The Power of Teamwork
- Body: Today, meet another key player on our team and discover how teamwork powers our mission and drives our success.
- Day 16:
- Social Media Post Idea: Share a story of teamwork leading to success in a project.
- Email Script:
- Subject: Unity in Diversity
- Body: Explore how diversity within our team leads to innovative solutions and a strong, united company culture in today’s story.
- Day 17:
- Social Media Post Idea: Highlight an employee’s personal growth story within the company.
- Email Script:
- Subject: Growing Together
- Body: Follow the growth journey of one of our team members and see how personal development contributes to our collective success.
- Day 18:
- Social Media Post Idea: Discuss the company culture and how it’s cultivated by the team.
- Email Script:
- Subject: Culture of Innovation
- Body: Discover how our company culture fosters innovation and supports our team in pushing the boundaries of what’s possible.
- Day 19:
- Social Media Post Idea: Profile a team member who solved a significant problem.
- Email Script:
- Subject: Problem-Solving Prowess
- Body: Today, we highlight a team member’s problem-solving prowess and how it led to breakthrough solutions for our business.
- Day 20:
- Social Media Post Idea: Share a team-building event or activity.
- Email Script:
- Subject: Team Bonding and Success
- Body: Take a look at how team bonding activities not only bring us closer but also enhance our collaborative success.
- Day 21:
- Social Media Post Idea: Weekly recap focusing on team and culture.
- Email Script:
- Subject: Celebrating Our Team’s Week
- Body: This week, we celebrated our team’s spirit and contributions. Let’s recap the stories that showcase the heart of our company.
Week 4: Understanding the Market
- Day 22:
- Social Media Post Idea: Post about initial market research and its impact on product development.
- Email Script:
- Subject: Market Insights That Propel Us
- Body: Gain insights into the market research that has shaped our strategies and products, driving our success in the industry.
- Day 23:
- Social Media Post Idea: Share a pivot story and how market feedback influenced it.
- Email Script:
- Subject: Pivoting to Success
- Body: Learn about a pivotal moment when market feedback led us to adapt and thrive, showcasing our flexibility and resilience.
- Day 24:
- Social Media Post Idea: Highlight a key partnership that helped understand the market better.
- Email Script:
- Subject: Partnerships That Amplify Our Impact
- Body: Discover how strategic partnerships have expanded our market understanding and amplified our impact.
- Day 25:
- Social Media Post Idea: Discuss a successful marketing campaign and its results.
- Email Script:
- Subject: Marketing Strategies That Work
- Body: Today, we share the story behind our most successful marketing campaign and the lessons we learned.
- Day 26:
- Social Media Post Idea: Share insights gained from customer feedback and how it shaped the product.
- Email Script:
- Subject: Customer Feedback as Our Compass
- Body: See how customer feedback has been instrumental in refining our products and guiding our market strategy.
- Day 27:
- Social Media Post Idea: Post about a market trend that influenced company strategy.
- Email Script:
- Subject: Trendspotting in Our Industry
- Body: Dive into how we stay ahead by spotting and responding to industry trends, keeping us at the forefront of innovation.
- Day 28:
- Social Media Post Idea: Weekly recap focusing on market insights and strategy.
- Email Script:
- Subject: Market Mastery: Our Weekly Wrap-Up
- Body: We’ve shared how our deep understanding of the market drives our success. Let’s look back at this week’s key insights.
Week 5: Product Development Journey
- Day 29:
- Social Media Post Idea: Share the evolution of the first product/service.
- Email Script:
- Subject: The Evolution of Our Products
- Body: Trace the journey of our flagship product from concept to market leader, revealing the innovation and determination behind our success.
- Day 30:
- Social Media Post Idea: Discuss the research and development phase of a new product.
- Email Script:
- Subject: R&D: The Backbone of Innovation
- Body: Dive into our R&D efforts and how they underpin our commitment to bringing cutting-edge solutions to market.
- Day 31:
- Social Media Post Idea: Highlight the launch of a flagship product and its impact.
- Email Script:
- Subject: Launching Success: Our Product Stories
- Body: Celebrate the successful launches that have defined our market presence, and the strategies that made them possible.
- Day 32:
- Social Media Post Idea: Share a story of a product feature inspired by user feedback.
- Email Script:
- Subject: Inspired by You: Customer-Driven Features
- Body: Discover how customer feedback directly shapes our product development, leading to features that meet and exceed expectations.
- Day 33:
- Social Media Post Idea: Discuss the challenges in product design and how they were overcome.
- Email Script:
- Subject: Design Thinking in Action
- Body: Explore how design thinking principles guide our product development process, resulting in innovative and user-friendly solutions.
- Day 34:
- Social Media Post Idea: Highlight a product update and its benefits to users.
- Email Script:
- Subject: What’s New: Latest Product Updates
- Body: Get the scoop on our latest product updates and how they’re making our solutions even better for users like you.
- Day 35:
- Social Media Post Idea: Weekly recap focusing on product development and innovation.
- Email Script:
- Subject: Innovating Our Way: This Week’s Highlights
- Body: Wrapping up a week of product revelations and the innovative journey behind them. Join us as we reflect on the milestones reached.
Week 6: Customer Success Stories
- Day 36:
- Social Media Post Idea: Share a story of how the product/service changed a customer’s life or business.
- Email Script:
- Subject: Success Story: Transforming Customer Experiences
- Body: Read about how our solutions have transformed the business landscape for our customers, showcasing the real-world impact of our work.
- Day 37:
- Social Media Post Idea: Highlight a case study of a successful customer integration.
- Email Script:
- Subject: A Customer’s Journey to Success
- Body: Follow the journey of one of our customers and how our product played a pivotal role in their success story.
- Day 38:
- Social Media Post Idea: Share a customer journey of before and after using the product/service.
- Email Script:
- Subject: Before & After: Our Impact
- Body: Witness the transformative power of our products through a compelling before-and-after customer story.
- Day 39:
- Social Media Post Idea: Post a video testimonial from a satisfied customer.
- Email Script:
- Subject: Customer Voices: Testimonials That Matter
- Body: Hear directly from our customers in today’s testimonials, highlighting the tangible benefits of our products and services.
- Day 40:
- Social Media Post Idea: Discuss the long-term relationship with a key customer.
- Email Script:
- Subject: Long-term Partnerships, Lasting Impact
- Body: Discover how our long-term customer relationships have evolved and the mutual growth and success they’ve fostered.
- Day 41:
- Social Media Post Idea: Share a story of going above and beyond for a customer.
- Email Script:
- Subject: Going the Extra Mile for Our Customers
- Body: Learn about a time we went above and beyond for a customer, showcasing our commitment to service excellence.
- Day 42:
- Social Media Post Idea: Weekly recap focusing on customer success and relationships.
- Email Script:
- Subject: Celebrating Our Customers’ Successes
- Body: This week, we’ve shared stories of impact and transformation. Let’s revisit the powerful customer successes that inspire our journey.
Week 7: Scaling the Business
- Day 43:
- Social Media Post Idea: Discuss the decision to scale the business and the strategy behind it.
- Email Script:
- Subject: Scaling Up: Our Growth Strategy Unveiled
- Body: Today, we pull back the curtain on our scaling strategy, highlighting how we’ve expanded our operations and team to meet growing demand.
- Day 44:
- Social Media Post Idea: Highlight a key hire for scaling the team.
- Email Script:
- Subject: Key Hires That Shaped Our Growth
- Body: Meet the strategic hires who have been instrumental in our scaling journey, bringing expertise and vision to our growth.
- Day 45:
- Social Media Post Idea: Share the opening of a new office or expansion into a new market.
- Email Script:
- Subject: New Horizons: Expanding Our Reach
- Body: Explore our journey into new markets and how this expansion has fueled our growth and broadened our impact.
- Day 46:
- Social Media Post Idea: Discuss the scaling of production or service delivery.
- Email Script:
- Subject: Enhancing Our Capabilities
- Body: Learn about the enhancements in our production or service delivery that have been key to scaling our business effectively.
- Day 47:
- Social Media Post Idea: Share a major milestone achieved during the scaling process.
- Email Script:
- Subject: Milestones of Our Scaling Journey
- Body: Reflect on the major milestones that have marked our journey of scaling, underscoring the strategic steps taken towards sustainable growth.
- Day 48:
- Social Media Post Idea: Highlight the challenges of scaling and how they were addressed.
- Email Script:
- Subject: Overcoming the Challenges of Scaling
- Body: Discover the challenges we faced while scaling our business and the lessons learned in overcoming them to achieve success.
- Day 49:
- Social Media Post Idea: Weekly recap focusing on business scaling and growth.
- Email Script:
- Subject: A Week of Growth: Scaling Insights
- Body: Wrapping up a week of sharing our scaling journey. Let’s look back at the strategies and milestones that have defined our growth.
Week 8: Financial Growth and Stability
- Day 50:
- Social Media Post Idea: Share the journey to financial stability and the key milestones.
- Email Script:
- Subject: Financial Milestones and What They Mean for Us
- Body: Delve into the key financial milestones that have marked our path to stability and what this means for our future.
- Day 51:
- Social Media Post Idea: Discuss the first major profitable quarter/year.
- Email Script:
- Subject: Celebrating Profitability: A Landmark Achievement
- Body: Join us in celebrating our journey to profitability, highlighting the strategies and decisions that led to this landmark achievement.
- Day 52:
- Social Media Post Idea: Highlight a successful funding round or investment.
- Email Script:
- Subject: Behind Our Successful Funding Rounds
- Body: Gain insights into our successful funding rounds, the investment we secured, and how it has fueled our growth and innovation.
- Day 53:
- Social Media Post Idea: Share the impact of financial planning and management on growth.
- Email Script:
- Subject: Financial Planning: The Key to Our Growth
- Body: Explore the role of meticulous financial planning in driving our company’s growth and ensuring long-term stability.
- Day 54:
- Social Media Post Idea: Discuss a financial challenge (like a budget overrun) and how it was resolved.
- Email Script:
- Subject: Navigating Financial Challenges
- Body: Learn about the financial challenges we’ve faced and the strategies we implemented to navigate through them successfully.
- Day 55:
- Social Media Post Idea: Highlight the role of financial partners or advisors in the company’s growth.
- Email Script:
- Subject: The Role of Financial Partners in Our Journey
- Body: Discover how our financial partners have contributed to our journey, providing the support needed to achieve our growth objectives.
- Day 56:
- Social Media Post Idea: Weekly recap focusing on financial milestones and the path to stability.
- Email Script:
- Subject: Reflecting on Financial Growth
- Body: This week, we’ve delved into our financial journey, highlighting the key milestones that mark our path to stability. Join us as we reflect on the growth and stability we’ve achieved, and how this positions us for future success.
- Day 57:
- Social Media Post Idea: Share upcoming product innovations and the inspiration behind them.
- Email Script:
- Subject: Innovating for a Brighter Tomorrow
- Body: Peek into the future with us as we share our upcoming innovations and how they will shape the industry and enhance customer experiences.
- Day 58:
- Social Media Post Idea: Highlight a new market or segment the company is planning to enter.
- Email Script:
- Subject: Expanding Our Horizons: New Markets
- Body: Discover the new markets we’re targeting and how our expansion plans are set to drive future growth and broaden our impact.
- Day 59:
- Social Media Post Idea: Discuss the long-term vision for the company and its impact on the industry.
- Email Script:
- Subject: Our Vision for the Future
- Body: Join our CEO in today’s message, outlining the long-term vision for our company and the strategic moves we’re making to lead the industry.
- Day 60:
- Social Media Post Idea: Share how the company stays ahead in technology and innovation.
- Email Script:
- Subject: Staying Ahead with Cutting-Edge Technology
- Body: Learn about the cutting-edge technologies we’re investing in to stay ahead in the market and drive innovation.
- Day 61:
- Social Media Post Idea: Discuss upcoming partnerships or collaborations that will drive future growth.
- Email Script:
- Subject: Strategic Partnerships for Future Success
- Body: Explore the strategic partnerships we’re forging to enhance our capabilities and drive future success.
- Day 62:
- Social Media Post Idea: Highlight the role of customer feedback in shaping future plans.
- Email Script:
- Subject: Customer Feedback and Our Future Direction
- Body: See how customer feedback is integral to shaping our future direction, influencing new product development and service improvements.
- Day 63:
- Social Media Post Idea: Weekly recap focusing on future plans and innovation.
- Email Script:
- Subject: Envisioning Our Future Together
- Body: This week, we shared our vision for the future. Let’s recap the innovative strategies and forward-thinking plans that will guide our journey.
Week 10: Community and Social Impact
- Day 64:
- Social Media Post Idea: Share the company’s community involvement and social impact initiatives.
- Email Script:
- Subject: Making a Difference: Our Community Commitment
- Body: Today, we highlight our commitment to the community and social impact initiatives that go beyond our business objectives.
- Day 65:
- Social Media Post Idea: Highlight a specific community project or event the company has contributed to.
- Email Script:
- Subject: Spotlight on Community Projects
- Body: Discover the community projects we’re involved in and how these efforts reflect our core values and commitment to social responsibility.
- Day 66:
- Social Media Post Idea: Discuss how the business integrates sustainability into its operations.
- Email Script:
- Subject: Our Journey Towards Sustainability
- Body: Explore our sustainability journey, the initiatives we’ve undertaken to minimize our environmental impact, and our goals for a greener future.
- Day 67:
- Social Media Post Idea: Share stories of employees volunteering or leading community projects.
- Email Script:
- Subject: Empowering Through Volunteering
- Body: Learn about the volunteering activities our team engages in, fostering a culture of giving back and making a tangible difference in the community.
- Day 68:
- Social Media Post Idea: Highlight how the product/service positively impacts society or the environment.
- Email Script:
- Subject: Product Impact: Enhancing Lives and Environments
- Body: See how our products and services are designed to positively impact both society and the environment, aligning with our mission for a better world.
- Day 69:
- Social Media Post Idea: Discuss partnerships with NGOs or social enterprises.
- Email Script:
- Subject: Collaborating for Social Change
- Body: Discover our collaborations with NGOs and social enterprises, aiming to drive social change and create lasting impact.
- Day 70:
- Social Media Post Idea: Weekly recap focusing on community engagement and social impact.
- Email Script:
- Subject: Reflecting on Our Social Impact
- Body: This week, we’ve explored our community and social impact. Join us as we look back at the initiatives and collaborations that define our commitment.
Week 11: Building Investor Confidence
- Day 71:
- Social Media Post Idea: Share the investment journey and the value it has brought to the company.
- Email Script:
- Subject: Investment in Our Journey: Building Value Together
- Body: Delve into our investment journey, showcasing how strategic investments have been pivotal in building value for our stakeholders.
- Day 72:
- Social Media Post Idea: Highlight successful use of past investments, showcasing growth and ROI.
- Email Script:
- Subject: Maximizing Investments: Our Path to ROI
- Body: Learn about how we’ve maximized past investments, delivering robust ROI and fueling our continuous growth and innovation.
- Day 73:
- Social Media Post Idea: Discuss the company’s approach to risk management and stability.
- Email Script:
- Subject: Mitigating Risks, Maximizing Potential
- Body: Explore our approach to risk management, ensuring stability and maximizing potential for our investors and stakeholders.
- Day 74:
- Social Media Post Idea: Share testimonials from current investors about their experience and confidence in the company.
- Email Script:
- Subject: Hear From Our Investors: Confidence and Trust in Our Journey
- Body: Today, we’re sharing heartfelt testimonials from our investors, revealing the trust and confidence they place in our vision and leadership.
- Day 75:
- Social Media Post Idea: Highlight the strategic plans for the next round of investment.
- Email Script:
- Subject: Strategic Planning for Future Investments
- Body: Discover the strategic planning behind our next investment phase, focusing on sustainable growth and long-term value creation.
- Day 76:
- Social Media Post Idea: Discuss the support systems in place for investors, like reporting and communication channels.
- Email Script:
- Subject: Supporting Our Investors Every Step of the Way
- Body: Learn about the support systems we have in place for our investors, ensuring transparency and open communication throughout their journey with us.
- Day 77:
- Social Media Post Idea: Weekly recap focusing on building investor confidence and trust.
- Email Script:
- Subject: Building Trust: A Week of Investor Insights
- Body: We’ve spent this week sharing how we build and maintain trust with our investors. Let’s look back at the key takeaways and our commitment to transparency and growth.
Week 12: The Final Push
- Day 78:
- Social Media Post Idea: Start the final countdown, emphasizing the closing opportunity for investment.
- Email Script:
- Subject: The Countdown Begins: Don’t Miss Your Chance
- Body: The final countdown has begun. Don’t miss your chance to be part of our success story. Today, we emphasize the urgency and unique opportunity ahead.
- Day 79:
- Social Media Post Idea: Share a major achievement or milestone as a reason to invest now.
- Email Script:
- Subject: Highlighting Our Achievements: Why Invest Now
- Body: Reflect on our major achievements and understand why now is the opportune time to invest in our promising future.
- Day 80:
- Social Media Post Idea: Highlight a story of an investor who has seen significant returns.
- Email Script:
- Subject: Success Stories: Our Investors Speak
- Body: Hear success stories from our current investors, showcasing the real-world impact and returns of investing in our journey.
- Day 81:
- Social Media Post Idea: Discuss the urgency and potential of investing in the company at this stage.
- Email Script:
- Subject: The Urgency of Now: Investing in Our Future
- Body: Today, we discuss the importance of timely investment and how it can significantly impact the future trajectory of our company.
- Day 82:
- Social Media Post Idea: Share a day-in-the-life video of the CEO, showcasing leadership and dedication.
- Email Script:
- Subject: A Day With Our CEO: Leadership and Vision
- Body: Spend a day with our CEO, understanding the leadership vision and dedication that propels our company forward.
- Day 83:
- Social Media Post Idea: Host a live Q&A session for potential investors to ask questions and engage directly with the team.
- Email Script:
- Subject: Live Q&A: Your Questions Answered
- Body: Join our live Q&A session today and get your questions answered directly by our leadership team. Engage, inquire, and be informed.
- Day 84:
- Social Media Post Idea: Share plans for the immediate use of the investment funds, emphasizing transparency and strategy.
- Email Script:
- Subject: Finalizing Our Growth Plan: The Immediate Impact of Your Investment
- Body: Understand how your immediate investment will be utilized to fuel our growth plan, showcasing the direct impact and strategic allocation of funds.
Week 13: Closing Week
- Day 85:
- Social Media Post Idea: Share a heartfelt thank you message from the founder to all supporters and investors, highlighting the journey’s impact.
- Email Script:
- Subject: Last Chance: Be Part of Our Success Story
- Body: As we approach the end of our campaign, we extend a heartfelt invitation to join us as an investor. Be part of our continuing success story.
- Day 86:
- Social Media Post Idea: Feature a countdown reminder with a focus on what the investment will enable the company to achieve next.
- Email Script:
- Subject: Countdown to Closing: Investment Window Narrows
- Body: The investment window is closing soon. Seize the opportunity to invest in a company on the cusp of transformative growth.
- Day 87:
- Social Media Post Idea: Host a final live event, possibly a webinar or roundtable, discussing the future and inviting last-minute investors.
- Email Script:
- Subject: Final Webinar Invitation: Exploring Future Horizons
- Body: Join our final webinar to explore the future horizons of our company. Engage with our team, understand our vision, and see the potential for growth and innovation.
- Day 88:
- Social Media Post Idea: Share a compilation of campaign highlights, testimonials, and success stories.
- Email Script:
- Subject: Campaign Highlights: Our Journey in Review
- Body: Take a moment to review the highlights of our campaign. See the journey we’ve shared and the milestones that mark our path to success.
- Day 89:
- Social Media Post Idea: Final call to action, with a personal message from the CEO stressing the last chance to invest.
- Email Script:
- Subject: Final Call to Action: Invest in Innovation
- Body: This is your final call to action. Invest in innovation, growth, and a future defined by success and market leadership.
- Day 90:
- Social Media Post Idea: Conclude with a powerful closing message, celebrating the success of the campaign, acknowledging contributors, and outlining next steps post-campaign.
- Email Script:
- Subject: Thank You: Our Campaign Conclusion
- Body: On the final day of our campaign, we express our deepest gratitude. Thank you for joining us on this journey. Stay tuned for the exciting next steps as we continue to grow and innovate together.